Copy Writing

  • Construction Content Marketing Promotion

    Construction Content Marketing Promotion

      Construction Content Marketing Promotion Our last article was an example of how to write content in the buyer’s journey for you target persona. The persona was Mark a construction project manager and we wrote content about Critical Chain Project management to attract Mark to us. This article on Construction Content Marketing Promotion shows you how […]

  • How to Write Remarkable Content for Construction

    How to Write Remarkable Content for Construction

    How to Write Remarkable Content for Construction What is remarkable content? Remarkable content is content that attracts, then converts a target persona from a stranger to a customer. The first step is to work out what your target persona’s goals and challenges are. Then develop content to help them achieve these goals and challenges. The […]

  • Persona Mapping Sessions

    Persona Mapping Sessions

    Persona Mapping Sessions – Knowing Who Your Customers Are? Over the last several years, since the Google algorithm changes of 2012 and beyond, one thing that most digital marketing companies have waxed lyrical about is the importance of knowing your audience, engaging them with relevant content and keeping them coming back for more. You can […]