Construction Marketing

  • How to Attract New Construction Customers

    How to Attract New Construction Customers

      How to Attract New Construction Customers Before I explain how to attract new construction customers and then convert them into people who buy your products and services let’s go back to the days when we went hunting. Deer Hunting Imagine being in the wilderness in the stone age living with your family and your […]

  • Inbound Marketing for Construction

    Inbound Marketing for Construction

    What is inbound marketing for construction? Our Definition Inbound marketing for construction is the art of getting people who are ready to buy today to make contact with you. The alternative is outbound marketing. This is where you disturb people who may not want your product or service and are not ready to buy today. […]

  • How To Eliminate Project Risk and Win More Work

    How To Eliminate Project Risk and Win More Work

    How To Eliminate Project Risk and Win More Work Learn how to eliminate project risk and win more work. Eliminating risk gives your customer confidence that you can deliver on your sales promise. Take away any reason why your potential customer may not place the order with you. Proving you are a low risk in […]

  • Organic Search in layman Terms

    Organic Search for beginners

    Organic Search for beginners Search Works I don’t know about you but SEO (search engine optimization) was all smoke and mirrors and I didn’t understand it. Because I didn’t understand it I ignored it. Organic search for beginners will give you the vital knowledge to get you going. The biggest lesson I have learnt over the […]

  • Persona Mapping Sessions

    Persona Mapping Sessions

    Persona Mapping Sessions – Knowing Who Your Customers Are? Over the last several years, since the Google algorithm changes of 2012 and beyond, one thing that most digital marketing companies have waxed lyrical about is the importance of knowing your audience, engaging them with relevant content and keeping them coming back for more. You can […]

  • Pros and Cons of Outsourcing Your Marketing Resource

    Pros and Cons of Outsourcing Your Marketing Resource.

    Pros and Cons of Outsourcing Your Marketing Resource. The pros and cons of outsourcing your marketing resource will help you decide which is the best option for you. Outsourcing or building your own in-house team. But before you sign any agreements with a marketing company you should learn all you can about outsourcing. Once you have […]

  • Construction Marketing Copywriting, Storytelling videos, CopyWriting, Copy writing for construction

    Storytelling Videos In Construction

    Storytelling Videos To Build Your Brand A great way to build a brand story is by using storytelling videos. Video allows you to simplify complex messages and create an emotional engagement with your audience, which is just not possible with other forms of communication. So whether you’re pitching to clients, explaining your brand values or […]

  • Construction Marketing Database

    Construction Marketing Database

    Construction Marketing Database One of the most valuable assets a business can have is data. I can’t tell you how many businesses I come across that have no construction marketing database, or poor data. You cannot effectively market a business without a quality marketing database that is segmented for example, industries, customer types ect. A very useful tool I […]

  • Word of mouth marketing

    Word of Mouth Marketing

    Delivering Customer Excellence Word of mouth marketing is the most cost effective and efficient form of marketing. Having customers making recommendation about you to their colleagues, friends and other companies is priceless. For your customers to refer you, they must believe in you, when they believe in you they will: Buy from you Repeatedly buy […]