Block Walls, Virtus Projects Block WallsThe CEO and founder of Virtus Concrete Solutions Ltd, (Block Walls) Jonathan Quinn made contact with us to help him with the Marketing of his business. The business was just three years old and needed a growth strategy to give it a kick start.

The business manufactures concrete lego type block from 97% recycled materials. This gives the business two main USP’s. The product can be sold for 25% less than the competitors and the sustainable credentials are impressive.

BlockWalls Intervention

The intervention consisted of:

  • The one page business plan
  • The vital important tasks to deliver the plan
  • Marketing strategy
  • Sales process

The one page business plan

The one page business plan sets out the business strategy over a 3 year period that begins with the current year. The current and past profit and lost account is analysed together with the objectives of the business over the next 3 years. This information is mapped out and presented in a Orbit Chart.

The vital important tasks to deliver the plan

The 12 month single page plan was created and the key projects developed as follows:

VF1 Strategic Marketing Plan

  1. Analyse the current market
  2. Map out the opportunities and sectors
  3. Map out the personas within the sectors

VF2 Communication Plan

  1. Create a content plan from the persona mapping
  2. Rebrand the business to Block Walls
  3. Create the marketing collateral
  4. Set up the website to allow people to find it from search queries
  5. Set up the social media channels
  6. Design and execute marketing campaigns to generate leads

VF3 Sales Process

  1. Set up a CRM system (sales force)
  2. Generate leads from marketing engagement
  3. Convert leads from the sales process

VF4 Implement ISO 9001

  1. Review the existing processes and systems
  2. Write up the documentation and implement

Marketing Strategy
A strategic marketing plan has been produced in the form of a power point presentation including the following headings. This document is now being used to give the business clarity and direction.

  • Executive Summary
  • Company History and Overview
  • Blocks & Products
  • Recycled materials
  • How 97% recycled materials happen world 1st
  • The facilities
  • The Management Team
  • New EA legislation
  • The opportunity
  • The numbers

A competitor analysis was also carried out high lighting the opportunities in the market. The analysis has given insight and direction to develop the marketing Tactics

A new website has been developed called and the social media channels have been set up to promote it. These include Twitter and LinkedIn.


1000% Increase in Lead Generation

The team at construction marketing took our leads from 4 per month to 10 per week. We sold all our existing stock within six weeks. At the moment we are building a new production plant to build capacity that will allow us to take our business to the next level. I would recommend Construction Marketing to any business in this sector. They know what they are doing and they know the market better than anyone. Jim Lavin FD – Block Walls

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